How Salesforce Supports Nonprofits

From free licences to an AI-powered, purpose-built platform, Salesforce gives UK charities the tools to run leaner and prove impact — provided you know which product actually fits your organisation.

Salesforce remains the most widely adopted CRM among UK charities, and its nonprofit programme has evolved substantially in the last few years. This guide covers what's currently on offer for UK-registered organisations, what's changed, and how to choose between the two paths nonprofits now face: the long-standing Nonprofit Success Pack (NPSP) and its modern successor, Agentforce Nonprofit.

Power of Us: Free and Discounted Salesforce Licences for UK Charities

Through the Power of Us Program, Salesforce donates 10 free Enterprise Edition licences to eligible nonprofits, alongside discounted pricing on additional seats, add-on products, training, and events.

Who qualifies in the UK: eligibility is based on registered charitable status with the Charity Commission for England and Wales, the Scottish Charity Regulator (OSCR), or the Charity Commission for Northern Ireland, depending on where your organisation is registered.

What's changed for new applicants: organisations registering for Power of Us are now provisioned by default with Agentforce Nonprofit licences, rather than the older NPSP-configured Sales Cloud bundle that most existing UK charities are still running. If your organisation already holds licences under the previous bundle, nothing changes automatically — there's no forced migration.

Nonprofit Success Pack (NPSP): Still Supported, No Longer Evolving

Nonprofit Success Pack (NPSP) is a series of free managed packages, installed on top of Salesforce® Enterprise Edition (EE) and represent the foundation of the larger Nonprofit Cloud. NPSP makes it easier for you to use Salesforce to manage the core relationships between individual donors, their households, and the companies they work for.

Whether your organisation delivers programs and services, advocates for a cause, educates the next generation or provides funding for other organisations NPSP’s flexible platform can power your mission.

Agentforce Nonprofit (formerly Nonprofit Cloud): Where Salesforce Is Investing

Salesforce's product development now goes into Agentforce Nonprofit — our Salesforce Nonprofit Cloud page covers this in more depth, but in short, it's a ground-up rebuild rather than an NPSP upgrade. It runs on a unified data model built specifically for fundraising, programme delivery, and case management, and it's now the default bundle offered to any nonprofit newly registering for Power of Us.

It also brings native Agentforce AI capabilities that simply don't exist in the NPSP world — AI-assisted donor support, gift processing, and case triage among them.

Getting the Most From Your Salesforce Investment

Whichever platform you're on, free licences are only the starting point. The organisations getting real value from Salesforce are the ones with ongoing admin support, sensible data hygiene, and a system configured around how their team actually works day to day — not left to drift after the initial setup. That's where a managed service pays for itself: proactive housekeeping, user support, and someone keeping an eye on the roadmap so you're not caught out by changes like the one above. Our Salesforce Managed Services for Nonprofits page covers what that looks like in practice, including packages designed specifically for charity budgets.

Book Your Free Nonprofit Cloud Consultation

Speak with a certified expert about moving to or getting more from Salesforce Nonprofit Cloud.

What you'll get from your consultation

Guidance on setting up or moving to Nonprofit Cloud
A clear picture of scope, timeline, and next steps
Free, no-obligation, 30 minutes
Certified Salesforce experts

Partially. Through the Power of Us Program, eligible UK charities receive 10 free Enterprise Edition licences. Beyond that, additional licences, most add-on products, implementation, and ongoing support come at cost — though usually at a significant charity discount.
No. NPSP remains fully supported and there's no forced migration or announced end-of-life date. It's worth considering only if you need capabilities NPSP doesn't offer, such as native AI features or a more scalable data model for growth.
They're the same product — Salesforce rebranded Nonprofit Cloud as Agentforce Nonprofit to reflect the native AI (Agentforce) capabilities built into it.
Eligible UK charities receive 10 free Enterprise Edition licences through the Power of Us Program, plus discounted pricing on additional seats and products.
Organisations registered with the Charity Commission for England and Wales, OSCR (Scotland), or the Charity Commission for Northern Ireland. Registered educational institutions and certain social enterprises may also qualify — Salesforce's eligibility guidelines set out the full criteria by organisation type.